CLIF Belayer Bites
CLIF Belayer Bites was created by myself, working as an art director and strategist, and a team of two other classmates as a way for CLIF to expand their target audience. We wanted the brand to begin targeting not only the adrenaline junkies, but rather those who find their adventure through everyday tasks. We kept the tone on brand with the company, but created our own slightly less adventurous twist.
